Throughout my career, I have worked on commercial strategy, brand development, product launches, market expansion, sales channels and customer relationships. From building and managing my own company in the furniture industry to working in international marketing and category development at Shimano Europe, I have gained experience in both strategic decision-making and hands-on commercial execution.

I enjoy identifying opportunities, understanding markets and customers, developing clear strategies and turning plans into measurable results. I combine analytical thinking with creativity, commercial awareness and a practical approach to getting things done.

Having run my own business for 14 years, I understand that commercial success is about more than generating revenue. It requires strong customer relationships, healthy margins, efficient operations and a clear long-term direction.

I bring an entrepreneurial mindset, commercial ownership and the ability to connect strategy, marketing and sales. My experience spans different industries, and I believe this combination of skills can create value in a wide range of business environments.